LONDON: Formula E has unveiled its season 10 campaign titled “It’s On,” as the electric motorsports series returns for its biggest championship starting in Mexico City in January.
The film for the global campaign is set in a Tokyo antique store, owned by a die-hard Formula E fan. The setting captures Formula E’s achievement of becoming the first FIA world championship to race in Tokyo, which is scheduled for Saturday, March 30.
Formula E has partnered with Uncommon Creative Studio for this fourth joint creative endeavor. The short film is the start of a campaign rollout ahead…
