Pakistani expats in the UAE can purchase gifts for their loved ones back home through the user-friendly, ultra-app Botim. This development comes as a result of a strategic joint venture between Astra Tech, the parent company of Botim, and JW Holdings, the owner of Ruba Digital (RD), an online retail company.
The collaboration will integrate RD within Botim’s e-store, allowing users in the UAE to purchase gifts to be delivered in Pakistan through RD’s retail chain network of more than 150 outlets spanning 130 cities.
In addition to a cross-border electronic shopping experience, Pakistani expats can also take advantage of Shariah-compliant financing options of up to 12 instalments.
Digital sovereignty
Abdallah Abu Sheikh, Founder of Astra Tech and CEO of Botim, said, “Our partnership marks another step in our mission to simplify people’s everyday lives through digital sovereignty. The integration of RD into the Botim e-store enables us to make advanced solutions accessible to Pakistani…
